slogan (noun) slogan: motto
Detalii: a motto is a short phrase that usually expresses a moral aim or purpose; a slogan is a catch phrase used by a political party or other organization in advertising or promotion
Sinonime: byword, catchphrase, catchword,
expression,
idiom, jingle,
phrase,
proverb, rallying cry,
saying, shibboleth,
trademark*, war cry, watchword