gismo (noun) doodad: gadget
Sinonime: agreeableness, allurement, appeal,
attraction, attractiveness,
beauty, bewitchery,
charisma, chemistry, conjuration, delightfulness, desirability, fascination, glamour,
grace, it, lure,
magic, magnetism, pizzazz*, something*, sorcery,
spell, star quality, witchery
Antonime: repulsion