breaking new ground (adjective) innovative: creative
Sinonime: attract,
bait, beguile,
bewitch, cajole,
captivate,
charm,
coax, come on, decoy,
draw,
enchant, entrap,
fascinate, hook*, inveigle, lead on, lure, magnetize,
persuade,
pull,
seduce, suck in, sweep off feet, tempt, turn on, wile, win over
Antonime: deter,
discourage,
dissuade,
prevent,
repel,
threaten, turn off,
warn